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Your brand should be easy for others to understand — even at a glance. If someone stumbles onto your website or social for the first time, they should quickly “get it."
Do your posts , bio, and visuals clearly show what you do, who you help, and what makes you different? On a scale of 1 to 10, how well does your brand deliver clarity?
Move the slider below to rate your busines Use the descriptions to help guide your score.
Consistency builds trust. Your brand should have a clear look and feel that stays the same across your touchpoints.
Do your logo, colors , fonts, and tone of voice look and sound the same on your website, social media, flyers, or emails? On a scale of 1 to 10, how well does your brand deliver Visual and Verbal Cohesion?
Strong brands know who their ideal customer is and speak directly to them. The same people they serve and what they value. You need to care about that.
Are you confident in who you’re targeting? and do your messages speak to their real needs, wants, or problems? On a scale of 1 to 10, how well does your brand connect with your ideal audience?
Customers need a reason to choose you over others. Your brand should clearly show what makes you special.
Can someone from your competition see it quickly? Does it tell what sets you apart and the unique value you offer? On a scale of 1 to 10, how clearly does your brand stand out?
Trust is everything. Customers want proof that you do what you say you’ll do, and that others are happy with your work.
Do you have reviews, testimonials, or referrals attached to your name? Do people associate you with reliability? On a scale of 1 to 10, how strong is your reputation and trustworthiness?
You need to be visible where your audience spends time, and show up consistently. A brand that no one sees can’t grow.
Are you regularly posting, updating your website, or engaging with people on the right channels? On a scale of 1 to 10, how active and engaging is your brand online or in public?